Hong Kong Press Release for The 5th World Shiology Forum

Hong Kong Press Release: The 5th World Shiology Forum to be Held in Haikou, China in October

On July 8, the press conference for the "5th World Shiology Forum" was grandly held at the inaugural World Brand Conference in Hong Kong. Organized by the International Brand Science Academy, this conference aimed to implement the national strategy of building a strong brand and establish a global brand center following Hong Kong's "Eight Major Centers." Attendees included John Lee Ka-chiu, Chief Executive of Hong Kong; Cai Guanshen, Standing Committee Member of the National Committee of the Chinese People's Political Consultative Conference and President of the Hong Kong Chinese General Chamber of Commerce; Qiu Jianxin, Chairman of the International Brand Science Academy, Vice Chairman of the World Shiology Forum, and Chairman of Chinese Goods Centre Limited; Liu Guangwei, Vice Chairman of the Expert Committee of the International Brand Science Academy, Director of the Research Center for Shiology at Renmin University of China, Chair of Academic Committee of the World Shiology Forum, and President of the Beijing Shiology Research Institute, as well as distinguished guests from various fields both domestically and internationally.

The press conference for the 5th World Shiology Forum held at the Hong Kong Convention and Exhibition Centre

The 5th World Shiology Forum Announcement

1.Name

The 5th World Shiology Forum

2.Date

October 28–31, 2025

3.Location

Hilton Haikou, Hainan Province, China

4.Theme

A Holistic Approach to Addressing Food System Challenges through Shiology

5.Key Outcome

Global Food Systems and SDGs Report

6.Participants

Experts, scholars, entrepreneurs, officials, and institutional representatives from over 100 countries

Scene from the press conference of the 5th World Shiology Forum

Tom Heilandt presented Shiology to Hong Kong Chief Executive

During the press conference, Tom Heilandt presented Shiology to Hong Kong Chief Executive John Lee Ka-chiu, proposing a "Shiology + Medicine" model to enhance Hong Kong's brand as a "City of Longevity." Published by Hong Kong Joint Publishing, Shiology is divided into seven chapters: Overview, Eater Needs, Food Acquisition, Shance Order, Shiance Civilization, Shiology Charts and Index, and Appendices. The book constructs the Shiology system and introduces original theories such as the "Shiology Triangle" and "Shiance Civilization." Scholars worldwide can access Shiology via Google.

Tom Dietmar Heilandt (right), Senior International Strategy Advisor of the World Shiology Forum,

presents Shiology to Hong Kong Chief Executive John Lee (second from right)

Shiology takes Shiance as its research object

The World Shiology Forum has been held four times in China, Japan, and Turkey. "Shiology" refers to activities and phenomena related to food production and utilization, encompassing three domains: food, eaters, and shiance order, which are fundamental to human survival. Among the 17 United Nations Sustainable Development Goals (SDGs), 13 are closely linked to shaince issues. Shiology, as a knowledge system, studies food-related phenomena, reveals their objective laws, and addresses shiance-related challenges. It integrates disciplines such as agronomy, food science, nutrition, and agricultural economics into a unified framework with the mission of "enhancing individual health and longevity, optimizing social order, and ensuring the continuity of the human populations."

In his speech, Tom Heilandt stated, "The UN 2030 Agenda outlines 17 Sustainable Development Goals aimed at addressing critical challenges facing humanity. With only five years left until the deadline, we are still far from achieving these goals. In this context, Shiology has emerged as a new interdisciplinary field centered on eaters and dedicated to solving human shiance-related problems. Without resolving these issues, most SDGs will remain unattainable."

UN Secretary-General Supports the World Shiology Forum

United Nations Secretary-General António Guterres, in his address to the 4th World Shiology Forum, emphasized that the world is facing a global food crisis. He called for an immediate transformation of food systems to make them more sustainable, equitable, and resilient, and urged support for those revitalizing food systems. He advocated for "fundamentally addressing the food crisis, establishing people-centered systems where profit is secondary, and eradicating hunger." In response to Guterres' call, the 5th World Shiology Forum will focus on food system challenges, exploring ways to tackle major global issues and providing systemic solutions for food system transformation.

United Nations Secretary-General António Guterres delivers a written address at the 4th World Shiology Forum

Global Food Systems and SDGs Report

The Global Food Systems and SDGs Report, a key outcome of the 5th World Shiology Forum, was jointly prepared by the Research Center for Shiology of Renmin University of China, the China Economic Research Institute, and the Secretariat of the World Shiology Forum, with contributions from over 100 countries. Based on more than 240 quantitative indicators, the report establishes a "National Food System Evaluation Framework," assessing countries' food systems across three dimensions: food acquisition (40%), food-body coupling (30%), and sustainability (30%). It also highlights 100 exemplary corporate brands in the food sector that demonstrate social responsibility (ESG) and commitment to sustainable development (SDG), aiming to inspire global food enterprises to embrace sustainable practices. (Cases submission: secretariat@shiology.world)

Dual Crises: Hunger and Overeating

Liu Guangwei, Chair of the Forum's Academic Committee, noted that adopting a broad perspective on food means recognizing the shiance issues. Currently, global challenges such as hunger and overeating coexist, food loss and waste remain uncontrolled, agricultural soils are severely degraded, and unequal food distribution fuels conflicts. As the United Nations marks its 80th anniversary, the forum's outcomes are expected to provide academic support for the UN's "Post-2030" sustainable development framework, promoting the concept of "advancing governance through Shiology" and encouraging nations to shift from "food self-sufficiency" to "systemic co-governance," injecting new momentum into the SDGs.

Liu Guangwei, Chair of Academic Committee of the 5th World Shiology Forum, interviewed by the media

Visa-free entry to Hainan for 85 Countries

Hainan Province, a picturesque island spanning 33,900 square kilometers, boasts a tropical maritime climate, forest coverage exceeding 62%, abundant sunshine, and fresh natural seafood and fruits. With 27.2 centenarians per 100,000 people, it is renowned as an "Island of Longevity." As China's largest free trade port, Hainan will officially launch its island-wide customs closure operation by the end of this year, currently allowing visa-free entry for citizens of 85 countries. In late October, average temperatures range from 24–26°C with 60–70% humidity, ensuring a comfortable and pleasant experience for all attendees.

Coverage by Chinese and International Media Based in Hong Kong

The press conference for the 5th World Shiology Forum garnered widespread attention from media in Hong Kong, including Xinhua News Agency, Xinhua Finance, People's Daily Online, People's Daily Economic Network, People's Daily Overseas Edition, People's Daily Global Network, China News Service, China News Network, China Daily, Hong Kong China News Agency, CPPCC News, ScienceNet, Guangdong-Hong Kong-Macao Headline, The Standard, French Youth Network, Ukraine Chinese Network, Argentina Chinese Network, and ASEAN Chinese Business Online, among over 20 other domestic and international outlets.

Xinhua News Agency:https://h.xinhuaxmt.com/vh512/share/12634043?docid=12634043&newstype=1001&d=1350056&channel=weixin&time=1752192012766

Xinhua Finance:https://bm.cnfic.com.cn/sharing/share/articleDetail/367704990334099456/1?v=1752038976231&date=1752043929000

People's Daily Online:http://hm.people.com.cn/n1/2025/0710/c42272-40518734.html

People's Daily Economic Network:https://app.ceweekly.cn/h5/#/pages/detail/articleDetail/articleDetail?id=476620

People's Daily Overseas Edition:https://m.haiwainet.cn/middle/3541068/2025/0708/content_32877112_1.html

People's Daily Global Network:https://m.huanqiu.com/article/4NQAbmPituk

China News Network:https://m.chinanews.com/wap/detail/chs/zw/10445220.shtml

CPPCC News:https://www.rmzxw.com.cn/c/2025-07-09/3745677.shtml

ScienceNet:https://news.sciencenet.cn/htmlnews/2025/7/547427.shtm

Guangdong-Hong Kong-Macao Headline:http://wap.yhkmac.com/ywfw/6266.html

The Standard:https://www.thestandard.com.hk/hong-kong-news/article/306318/World-Shiology-Forum-to-Tackle-Global-Food-System-Challenges-in-Hainan?utm_source=linkcopy&utm_medium=social&utm_campaign=sharelink

Argentina Chinese Network:https://www.argchina.com/html/show-45466.html